I made it to one break out session at the Omniture Summit. I choose to attend a session on how to user web analytics to measure user generated content. Specifically how to identify the most popular and most influential content created by users

Why websites like ugc

• credibility - recommendations from a friend are more credible then from the company
• frequency - users who make content visit site many more times then users who don't make content
• targeting - specialized community sites great for advertising niche products.

popularity -- measure by page views and unique visitors

influence -- measure what content drives users to meet business goals
Which users and what content drives visitors to perform business events. Which user-generated-content drives other users to generate even more content (blog posts, comments, reviews, etc).

I really enjoyed this session. Most sites I build are community sites. The presenters gave me practical tips on how to measure and promote user-generated content.