I made it to one break out session at the Omniture Summit. I choose to attend a session on how to user web analytics to measure user generated content. Specifically how to identify the most popular and most influential content created by users

Why websites like ugc

• credibility - recommendations from a friend are more credible then from the company
• frequency - users who make content visit site many more times then users who don't make content
• targeting - specialized community sites great for advertising niche products.

I was previledged to attend the Omniture Summit in Salt Lake City. Here's my notes from Seth Godin's keynote Thursday morning.

Key ideas:
Ideas that spread win
A Marketers job is to spread ideas

He called the 20th century the century of idea diffusion

Marketers used to work primarily by TV through what Seth called the TV Industrial Complex.

Everyone watched the same tv shows. TV advertising was the power to interrupt consumers whenever they wanted to