I made it to one break out session at the Omniture Summit. I choose to attend a session on how to user web analytics to measure user generated content. Specifically how to identify the most popular and most influential content created by users

Why websites like ugc

• credibility - recommendations from a friend are more credible then from the company
• frequency - users who make content visit site many more times then users who don't make content
• targeting - specialized community sites great for advertising niche products.